Part of the DASSAI brand refers to an ancient name of the region in Yamaguchi Prefecture where the sake is brewed.The name DASSAI actually refers to the “otter festival” because long ago, legend has it that otters used to lay out the fish that they catch on to the shore. The manner to which they laid their fish out was as if they were showing off their catch in a festival.

With a distinguished brand origin like Dassai, the brewers are dedicated to reform and revolutionize how saké is made with perfection as the end goal.

Winner of multiple awards, here are a list of Dassai’s achievements:
  • Award: 2018 Gold Medal Winner Los Angeles Wine Awards –  Junmai Daiginjo Division
  • Award: 2018 Silver Medal Winner for Sake Design Los Angeles Wine Awards –  Junmai Daiginjo Division
  • AWARD: 2018  Silver Award  for US National Sake Appraisal – Daiginjo A Series
  • AWARD: Gold Medal Winner for Kura Master Les lauréats 2017
  • Award: Gold Winner of 2015 International Los Angeles Wine Competition
  • Award: Silver Winner of 2015 TEXSOM International Wine Awards
  • Award: International Wine Challenge 2013 Trophy
  • Award: International Sake Challenge 2013 for Best Junmai Daiginjo
  • Award: International Sake Challenge 2012 for Best Junmai Daiginjo
  • Award: Los Angeles International Wine & Spirits Competition 2012 for Best of class sake

Easily one of the most well-known and visible sake producers in the world, Dassai has maintained limited amounts of production ensuring that its sake is not mass produced to retain its quality. The prolificity of the brand name “Dassai” can be largely attributed to the sterling leadership of the Chairperson Mr. Hiroshi Sakurai and the CEO Kazuhiro Sakurai.

“Our main job is to make delicious sake. That means nothing if people do not enjoy the Dassai experience. It’s both fun and encouraging to meet and talk to Dassai-loving customers,” says Kazuhiro.

With the goal to make the Dassai brand resonate with sake lovers globally, Kazuhiro remains committed to look towards the present and to stay focused on their goals. 

Winning over the hearts of sake consumers in Japan, Asahi Shuzo made an announcement in the local newspaper Yomiuri Shimbun urging consumers to not overpay for Dassai sake. They wanted people to enjoy their sake at a reasonable price and not at artificially inflated prices. The move definitely showed confidence on Asahi Shuzo’s end.

Tasting Notes:
Dassai 23 pushes the limit of rice polishing of up to 23% of its original size. The​ gorgeous aroma is delicate with hints of melons and peaches ​leaving a long dry finish.​
Product Details:
Polishing: 23%
Alcohol content: 16% – 17%
Dassai 23
Junmai Daiginjo
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Tasting Notes:
A plush sake that is loaded with fruit basket flavours and has a very wine-like acidity with a long finish. There are also hints of pear, apple, blueberry and honeydew that is lively and velvety in texture.
Product Details:
Polishing: 39%
Alcohol content: 16% – 17%
Dassai 39
Junmai Daiginjo
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Tasting Notes:
This sake packs a punch with a collection of sweet aromas, a hint of anise and sneaky mild veggie aftertaste. The subtle sweetness including grape and berries becomes more pronounced when the sake warms in the mouth of the drinker.
Product Details:
Polishing: 45%
Alcohol content: 16% – 17%
Dassai 45
Junmai Daiginjo
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