OUR MISSION

By 2025, Dajin Beverages is dedicated to advocating for responsible drinking with pleasure to all its consumers. We aim to enable, foster and celebrate responsible drinking by safe advertising, to encourage safe drinking measures and to cultivate a sustainable alcohol consumption habit. The true purpose of sake distribution through Dajin Beverages is to encourage and assimilate the culture and heritage of our alcohol to Malaysian culture.

We love that despite originating from countries like France, Japan and Mexico, our products are easily assimilated with the local food, local culture and Malaysian people from all walks of life. Hence, we have developed #enjoyresponsibly that we will centre around our organizations’ vision, mission and practices. We invite you to join us in our movement to make alcohol-drinking an enjoyable, sustainable and safe activity.